Track and Trace for Product Recall

When recalls occur, a manufacturer's response can make or break its reputation, and by extension, impact customer loyalty and future profits.

Manufacturers must act quickly and recall all affected products that have already been purchased. In some cases, manufacturers must be able to quickly pull affected inventory from their own shelves, distribution centers, and retail establishments.  In other instances, like in many automotive recalls, consumers may need their purchases repaired in a timely manner. Furthermore, to prevent unnecessary costs, manufacturers must avoid inadvertently recalling unaffected products. 

Track and trace solutions help manufacturers execute recalls quickly and accurately, so that affected products can be repaired or removed from the market, and the issue can be resolved quickly. 

These solutions depend on reliable identification of individual products throughout the supply chain—most commonly by scanning barcodes at every stage from production to purchase.  Track and trace solutions are only as reliable as the devices that scan the codes, so selecting the appropriate identification technology is critical.